Pharma

Enabling major pharma players to enhance market penetration & improve TAT by cracking the last mile delivery while minimizing logistics and infrastructure costs. We aimed at removing overall delivery lag owing to the prescription requirements through tech-enabled logistics solutions, boosting customer trust & experience.

Services used:
Now express 45
Now Slot Delivery

Impact

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Comprehensive pharma-specific logistics solutions with improved delivery management.
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Improved TAT and cost-optimisation for major online pharma players.
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Effective TATs leading to improved customer satisfaction.
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Increased customer reach and serviceability.
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Efficient rider management system managing demand surges.
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Challenges

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Online verification of prescription drugs increases last-mile TAT
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Lack of strong backend support along with complex real-time inventory management and consumer expectation of high speed of delivery.
  1. Delivery fleet - Maintaining and managing a group of deliveryexecutives for eachretail outlet and locality
  2. Inventory - Keep track of stock and update inventory in real time
  3. Promoters - They need to push retailers to accept orders
  4. Tech support
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The absence of a reliable delivery setup (both IT & physical) tends to bring down customer reach and satisfaction.

Approach

Shadowfax devised a 2 pronged approach to create an omnichannel last miledelivery
Model around local kiranas
Approach 1

Utilising the potential of far-reaching logistics network across thousands of cities across the map, Shadowfax was able to create a process to enable affordable same-day delivery for pharma products.

Approach 2

Shadowfax integrated with pharma brands to support the streamlining of the delivery process from their centraliised fulfillment centres across multiple cities. Morning orders was delivered within a few hours and orders received late in the day could also be delivered in the same day. Shadowfax improved the pharma TAT to 2-24 hours.

The details

In addition to the above-mentioned tech-integration, Shadowfax was also able to provide pharma brands with interstate movements to increase the efficiency of end-to-end delivery and inventory management.This included inter-state and intra-state - all pharma movements of pharma brands taken care by Shadowfax's vast & reliable logistics offerings.How was Shadowfax able to pull-off this massive pharma logistics transformation?

To make the model feasible, Shadowfax did the following:
  1. Optimised for outsourced manpower models, such as pharma & postman services, where speed & accuracy are paramount with best-in-class return metrics, time minimisation, and doorstep delivery under 90 minutes.
  2. 100,000+ strong delivery fleet,100% + same day shipment attempts, 95%+ time-bound and 100% tech-enabled pharma deliveries.
  3. Through the Now Postman Delivery service that has a dedicated delivery fleet specialising in handling outsourced manpower models, Shadowfax was able to create a swift, seamless, and end-to-end logistics flow.
  4. With time minimisation, guaranteed doorstep deliveries, and 100% same day shipment attempts, Shadowfax was able to create peerless pharma logistics flow.

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Shadowfax is India's Fastest Growing End-to-End Logistics provider that provides e-commerce, hyper-local, on-demand delivery solutions for businesses for seamless business operations and dynamic growth.

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1st floor, Appek Building, 93/A,4th B Cross Rd,
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