Shadowfax, India’s largest express delivery platform, has become the first logistics player to launch its own fleet of female delivery partners. This represents another innovative move by the company to strengthen its position with best-in-class rider retention metrics in the fragmented logistics industry.
“Our Women in Shadowfax, or WISH Program, will completely redefine customer experience in an otherwise male dominated logistics industry. It promises to further accelerate our goal to hit 100k orders per day by the end of this year,” said Shadowfax CEO and Co-founder, Abhishek Bansal.
Shadowfax has built tailored infrastructure to source, mentor and provide specialized training for its women delivery partners. It has also partnered with leading bike brands like Yamaha & Suzuki to provide affordable bike financing.
“Helping a woman buy a scooter worth INR 60,000 through soft loans, training her, and employing her, will double her whole family’s yearly income and remove the unfortunate below poverty line stigma,” says Praharsh Chandra, COO, Shadowfax.
To ensure the female driver’s safety, Shadowfax has introduced an SOS button connected to a special round-the-clock call centre. Shadowfax’s rider tracking technology also enables minute-to-minute location tracking of female riders.
Aditya Gurunath Systla from Shadowfax investor, Eight Road Ventures, commented: “WISH promises to not only challenge stereotypes in the logistics industry, but will empower thousands of women to become entrepreneurs and explore equal opportunities with their male counterparts. Shadowfax has always been at the forefront of pioneering solutions and it is not surprising to see the company breaking new ground with its WISH programme.”