How Shadowfax is making its partner restaurants profitable?

Team Shadowfax

In the last few years India has seen a boom in online food delivery services. Food aggregators have ridden the wave of hyper-localization and given customers a wide choice of cuisines. But these have also eroded the margins of restaurants. Further, they hang a sword on their heads as they can de-list a restaurant anytime they feel like it.

Shadowfax, on the other hand, promises a better delivery experience for the customer while also providing better margins to the restaurant. More importantly, the restaurant gets to communicate directly with the customer — restaurant owns the customer and we work with them to deliver the best possible experience to them.

With our proprietary routing algorithms, workforce of dedicated riders who are committed to perform Shadowfax magic on every delivery and our allocation engine that ensures much higher utilization than the industry average. Further, our riders make sure to delight the customers by reaching on time with freshly prepared food even during heavy rains-unlike many other service providers who either suspend delivery or start ignoring SLAs in bad weather.

“Shadowfax is not the conventional delivery platform and that is how it has been a great fit for our business. The challenge we had was awkward order timings as compared to other usual food merchants. With Shadowfax it is easy to manage/track orders, train delivery partners on how to handle sweet deliveries & large order which has helped us grow more than 100% year on year from past 2 years by having 9 delivery ready stores in Delhi/NCR,” said Rajnish Puri, GM, Om Sweets

All this is possible because of Shadowfax’s freelance model where we have not hired manpower on our payrolls. Also, our asset lite model help our clients with flexible supply of delivery partners to easily manage peaks and troughs. This helps to keep our cost structure lean and the benefits are even passed over to our clients.

Our clients are integrated with us through APIs which ensures they transparent real-time information. They have a better visibility of rider availability and order status which eases their mode of operation with lesser in-store staff.

“Shadowfax delivers experiences and that too in a very cost effective manner. Their delivery model is smooth, flexible and transparent which made our relationship with Shadowfax grow from 2 stores to all our stores within a short span of time,” said Kabir Advani, Bercos.

We enable restaurants to expand their business at virtually no risk. With us, they interact with the customer, they take the order, understand the customer preferences and prepare food that meets those preferences, whereas Shadowfax ensures that food is delivered fresh and the delivery experience is as much a delight as the food itself.

About Shadowfax

Shadowfax is India’s largest crowdsourced delivery platform with presence in 70+ cities across India and 7000+ daily active delivery personnel. Shadowfax’s unique app enables delivery of food, grocery, pharmacy and e-commerce for businesses and helps them create customer delight using technology. With relentless focus on engineering pleasant experiences for the customers, Shadowfax envisions to become the most desirable and trustworthy delivery platform for customers.

To start using our services, click here.

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