Women-Led Logistics with WISH Program

Shadowfax, India’s leading express delivery platform, has made history by launching its own fleet of female delivery partners. This initiative strengthens its leadership in the fragmented logistics industry while enhancing rider retention metrics.

Empowering Women Through the WISH Program

The Women in Shadowfax (WISH) Program is set to transform customer experience in the traditionally male-dominated logistics sector. Shadowfax CEO and Co-founder, Abhishek Bansal, emphasized its impact:

"WISH will redefine customer experience and accelerate our goal to hit 100k orders per day by year-end." To support its female workforce, Shadowfax has built specialized infrastructure for sourcing, mentoring, and training women delivery partners. The company has also collaborated with top bike brands like Yamaha and Suzuki to offer affordable financing options.

Financial Support & Safety Measures for Female Riders

Shadowfax is committed to uplifting women financially and ensuring their safety. COO Praharsh Chandra highlighted the significance of this effort:

Helping a woman buy a scooter worth INR 60,000 through soft loans, training her, and employing her can double her family’s yearly income and remove the below-poverty-line stigma."

Additionally, the company has introduced an SOS button linked to a 24/7 call center for immediate assistance. Advanced rider tracking technology ensures real-time monitoring of female riders, reinforcing safety.

Aditya Gurunath Systla from Eight Road Ventures praised the initiative: "WISH challenges industry stereotypes while empowering women to become entrepreneurs and explore equal opportunities."

By launching this program, Shadowfax once again leads the way in pioneering solutions for a more inclusive logistics industry.