The Rapid Rise of Online Food Delivery in India

Indians spent more than twice as much on ordering food online in 2017, as they did a year back. Turns out, this trend only seems to be beginning. Compared to global averages including China’s, not a lot of people place online orders in India, but this number is growing rapidly. Restaurants in China use online platforms and delivery partners more frequently than do restaurants in India.

‍

Challenges in Scaling Restaurant Deliveries

As online orders grow, scaling the delivery team to match peak-demands may prove challenging for Indian restaurants. Besides, a delivery executive stays idle for the most part between the peak hours which accounts for lost productivity and losses. Shadowfax knows this since the company started with food deliveries itself, 3 years ago. When the team at Shadowfax noticed the delivery partners staying idle during the shift, they encouraged the partners to pick up deliveries from other verticals like Grocery, E-commerce or Pharma.

A Smarter Approach to Managing Food Deliveries

Such complexities and the dynamic nature of the problem makes it a strong case for restaurants to consider delivering via partners. We anticipate that restaurants are going to need a scalable and plug and play solution to handle instant deliveries. More than 1000 restaurants are using the platform to deliver a food order every 3 seconds. If you think that managing deliveries are taking much of your time, that you would rather spend on preparing and serving delicious food, drop us a message and we’ll take deliveries off your table right away.

With the growing trend of online food orders in India, restaurants must adapt to stay competitive. The challenge isn't just handling peak-hour demands but also managing operational efficiency. Partnering with a reliable delivery service can help restaurants focus on their core business—preparing great food—while ensuring seamless and timely deliveries. Shadowfax’s multi-vertical delivery approach optimizes delivery partner utilization, reducing idle time and maximizing efficiency. By leveraging technology and a vast network, restaurants can scale effortlessly without the hassle of managing an in-house fleet.